AdSense Readiness
Check if your site is ready to apply for AdSense
About AdSense Readiness
Google AdSense is the most popular website monetization platform, but getting approved requires meeting specific content, traffic and policy requirements. This free AdSense Readiness Checklist covers all the factors Google evaluates when reviewing your AdSense application — from content quality and privacy policy to HTTPS, copyright compliance and website structure. Use it before applying to maximize your chances of approval.
How to Use AdSense Readiness
- 1Review each AdSense requirement category: content, traffic, privacy, and technical.
- 2Check off items your website already meets.
- 3Focus on unchecked items — these are what Google reviewers will check.
- 4Once all critical items are checked, you are ready to apply for Google AdSense.
Common Use Cases
The most common AdSense rejection reasons are: insufficient content, missing privacy policy, and low-quality or copied content. Fix these first.
⭐ Popular Free Tools
Frequently Asked Questions
How much content do I need for Google AdSense approval?
Google does not state a specific word count, but your site should have at least 20–30 quality articles or pages with original, helpful content of 500+ words each. Tool-only sites need substantial text content explaining the tools. Thin content is the most common rejection reason.
Can I apply for AdSense without traffic?
Yes, Google does not have a stated minimum traffic requirement for AdSense. However, sites with no traffic will earn nothing and may be rejected for insufficient content or low value. Focus on content quality and getting your first organic visitors before applying.
What is "Low value content" in AdSense?
"Low value content" means Google's reviewers found your site does not provide sufficient original, helpful information to readers. Fixes include: adding detailed original articles, expanding thin tool descriptions, ensuring every page has substantial unique text, and adding an About and Contact page.
Do I need a privacy policy for AdSense?
Yes. A privacy policy is required by Google's AdSense program policies. It must explain what data you collect, how you use it, and how users can opt out. This is especially important since AdSense uses cookies for ad targeting.